COLLECTION PREMIERES AT NEW YORK FASHION WEEK

UNDER THE ELEMENTS, RIHANNA REMIXES JAPANESE STREET CULTURE AND TRADITION WITH A YOUTHFUL, YET DARK AND STORMY APPEAL

NEW YORK CITY, NY (12th FEBRUARY, 2016) – Overcome by environmental elements and an ominous mood-inducing energy, frostbitten models walked the runway with a bold chill, donning the first ever FENTY PUMA BY RIHANNA Collection. Just like the collection’s namesake creative director, the first season driven by Rihanna is nothing short of unexpected with a full collection of footwear, apparel and accessories for both women and men.

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