Echoing Maison Margiela’s ‘Artisanal’ Haute Couture world under the creative direction of John Galliano, the House presents its first collection of four Eau de Parfum fragrances based on the evolving narrative of the ‘Replica’ Eau de Toilette series established in 2012.
Stemming from the concept of memories and emotions transformed into scents, ‘Replica’ Eau de Parfum has evolved to reach new ethereal heights of olfactory duplication – transcending the reality of memories to express a surreal realm of four human fantasies.
The ‘Replica’ series of Eau De Toilette fragrances is intrinsically linked with memories: the emotional souvenirs of the human condition that recall the sensory experiences that speak to our collective consciousness. In evolving this concept, the Eau de Parfum collection reaches above and beyond memory to peek into the unknown, ensnaring our penchant for fantasy, the spectacular construct of dreams and surreal possibilities.
Within the series, four different distinctive universes emerge: an oriental leather scent, a white floral aldehydic, a green vegetal scent, and a fresh ‘cologne-style’ eau de parfum.
Each fragrance is labelled ‘Gender Anonymous’, reinforcing Maison Margiela’s dedication to equality and its non-conformist approach to society gender norms. Gender is rendered invisible and unimportant, evoking a new curiosity for the wearer to discover and experience each scent with no limits or pretences.