ARMANI CODE PROFUMO
The Parfum Pour Homme
Intense and vibrant, Armani Code PROFUMO, the new masculine fragrance for men, envelopes itself in warm colors and draws us into a world where seduction is an art, a lifestyle. The flawless mastery of every code.
As the latest addition to the Armani Code range, Code PROFUMO is inspired by the impeccable excellence of a Giorgio Armani tuxedo, the evening attire for enticing encounters. Code PROFUMO illustrates the seductive vibrato played out between a man and a woman. In a sensual wake, he charms, the atmosphere warms.
AN EXPLOSIVE VIBRATION
Armani Code PROFUMO resonates with a real and present masculinity. The nuanced opulence of the captivating fragrance creates an irresistibly magnetic attraction. It makes the incandescent transition from transparency to translucency; from the black of night to scintillating amber. Alluring, powerful and fiery, the classic Code base of tonka bean has been amplified by a sensual woody-ambery accord and notes of burnt styrax wood.
The burst of head notes is pure brilliance. The green mandarin essence, crisp green apple and cardamom essence start the fragrance off in pure brilliance. The freshness continues with aromatic lavender notes and nutmeg essence colored by the solar purity of orange blossom at its heart. Each radiant facet is warmed by tonka bean absolute with its accents of tobacco, before being enveloped in a suggestive woody-ambery accord. The supple leather notes of the styrax essence meld with an exquisite suggestion of praline sweetness. The fusion with the skin is palpable. Tantalizing…
THE BOTTLE… IDENTICAL, BUT DIFFERENT
Instantly recognizable, the bottle boasts the same Armani Code purity of line. For Code PROFUMO, the bottle has been worked internally to use a thicker glass for n effect of greater depth, power and intensity. Heavier, the Code PROFUMO bottle seems even more precious. The degradé black lacquer finish suggests radiant, amber-incandescent shadows. The patinated bronze cap is embossed with the GA monogram. Immediately below, the subtle grain of a broad black belt evokes an iconic component of a tuxedo- the cummerbund.
A DIGITAL FIRST: A SPLIT-SCREEN COMMERCIAL
Giorgio Armani Parfums is driving innovation with a mirror video using the face-to-face technique. The Armani Code PROFUMO TV campaign is echoed on social media, with a second exclusive digital video for Armani Code, with the two running side-by-side. An explosive vibration incarnated by one of today’s most seductive American screen actors, Chris Pine.
But the experience doesn’t stop there. By scrolling up and down the screen, online viewers can explore different moments of the party and the after-party with a walk-through in the company of Chris Pine. They can also view each ambiance and choose between the mysterious seduction of Armani Code and the sensual vibration of Armani Code PROFUMO.